Popups that Target Unique Visitor Behaviors One way you can control this is by creating popup campaigns that target new and returning visitors separately. This way, they’re not annoyed by the same old popups showing up. It’s good to improve the user experience by limiting how many times users see the same popup (and whether they’ve already opted in). Then you should be able t to segment your popups based on time of the week or day (based on analytics reports). This will allow you to target people that come from social networks, search engines, or unique URLs. For example, you should be able to show popups to visitors based on the traffic source. This is easier to do when you’re using a platform that comes with advanced targeting tools. One way to ensure you don’t is to use highly-targeted popup campaigns. The last thing you need is to attract leads from the wrong audience. If you’re not already doing so, you should test different headlines, offers, and CTAs. The popup platform you implement should come with data reports for each of your campaigns to determine which is performing better and why. Without stats and data, you won’t be able to tell whether a popup is performing well.Īs we mentioned, experimenting is necessary because it helps improve your conversions. Once you have your popups up and running, you want to keep an eye on their performance. It’ll also help make experimentation a breeze. The more features, the easier it’ll be to create a campaign that’s unique and engaging for your particular audience. Some of the features you want your popup platform to have include: Poor user experience is a quick way to get visitors to leave forever. You don’t want to run into issues with mobile visitors not being able to complete or exit out of your popup. This means it’ll adjust to the size of the screen of the device the visitor is on. For instance, it should come with a wide range of fully-responsive templates. It’s best to use a platform that keeps everything simple.
So why should you spend hours trying to come up with the best look for your popups? You’re a business owner – not a coder and not a designer. If the designs aren’t responsive (operates on any device), then this is a no-go.Īnd that brings us to our next point. Of course, the platform should come with high-quality templates, so your popups look appealing. And you won’t need to know an inkling of coding language. With this setup, you’re able to create fully-functional popups within minutes. This is why we recommend using a popup platform that’s designed with simplicity in mind.įor example, having a drag and drop user interface. It’s frustrating trying to learn new things, especially when you’re trying to generate results fast. Simple Popup CreationĮver downloaded a plugin that took you hours to figure out? And even then, you still got a lot wrong? Let’s take a look at what the best popup plugin for WordPress looks like. With the right context and the right exit-intent tools, you can build a strategy that converts.
Popup window in wordpress how to#
This will have a higher chance of converting than showing an offer for a guide on how to remodel a bathroom. For example, showing a popup offering an e-book on creating a home garden to visitors looking at your gardening product pages. That’s exactly what you need to consider in any piece of content you create - including your popups.Īs you may already know, popups are an excellent tool for capturing visitors and collecting their email addresses.īut you won’t get far without building context around your campaign. Sure, content is necessary to rank and attract your target audience, but it’s not guaranteed to keep them. The only problem is there are millions of websites on the web now, and they’re all filled with content. If you own an online business, then chances are you’re looking to boost your conversion rates.Īnd if you’ve done any amount of research, then you know content is king.
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